Creating a Matrix

A matrix is what is used to create email versions using the wireframes and blocks that have been defined, along with rules that control inclusion of blocks:

1. Choose Manage Matrix from the menu
2. Select the Brand (Winback in this case)
3. Select the Sub-Brand (FTA + Sweeps in this case)
4. Select the Channel (Email in this case)
5. Click the +New button to create the matrix

1. Add a Name for the matrix
2. Add a matrix Description
3. Choose the Type (Ad-Hoc in this case)
4. Select the WireFrame that you created earlier
5. Choose a Start Date that is on or after the expected deployment date (this must be a FUTURE date, otherwise you will receive an error)
6. Choose an End Date that is in the FUTURE and later than the start date
7. Click the Add button

This is what you will see – it is a new matrix with a status of Not published, and there is no content available:

You click on the + Add Matrix Content button and see this screen:

1. Choose the section type from the list of pre-defined options
2. Click the Add button

1. In this case the SL – Subject block was selected
2. Choose the code to be used for this – for subject lines it is SXA – Subject
3. Enter the text for the Subject line
4. Enter a Description
5. Type a descriptor for the Audience – this can be anything to help you identify what this block is associated with
6. Click the Add button